About Us

JulesForever Permanent Jewelry & Inspired Heirlooms

At JulesForever, we create timeless jewelry that celebrates life’s special moments. Our Permanent Jewelry offers a custom-fit, clasp-free experience—symbolizing love, friendship, and meaningful milestones.

Our Inspired Heirlooms Collection is something very close to my heart. Growing up surrounded by the love of clocks and timepieces, with my grandfather and father both avid collectors, it was only natural for me to incorporate antique watch chains, vintage brooches, and family keepsakes into my designs. This collection honors history by transforming these treasured heirlooms into modern, wearable art that tells a story across generations.

Whether you're marking a milestone or reimagining a cherished heirloom, JulesForever designs meaningful jewelry to last a lifetime. Let’s make memories together.

jules

Hi, my name is Julie Gujer, and I’m the proud owner of JulesForever Permanent Jewelry & Inspired Heirlooms. I'm from the St. Croix River Valley, and with over 30 years of experience in graphic design, I infuse creativity, intention, and a deep sense of community into my jewelry business.

When I’m not crafting jewelry, you’ll find me exploring off‑road trails with my dog Miela, tackling singletrack on my mountain bike, shredding ski slopes, or cruising snowy paths on my fat bike alongside my husband and two daughters. This summer, my friend Cathy and I are proud to launch WOW—a women’s mountain bike group dedicated to empowering more women to conquer mountain bike trails. Join us if you want.

meet the weld team

gabbi

Gabbi’s heart belongs to two places—glamorous runways in Europe and the tranquil beauty of the St. Croix River Valley. Surrounded by nature’s peace, she moves through life with a deep sense of purpose, her love for God guiding every step. With grace, passion, and unwavering determination, she brings a quiet magic to all she does.

gracie

Gracie’s chasing a degree in Medical Science at UWRF, fueled by brains, grit, and a love for all things wild. She’s got a soft spot for animals, thrives in the outdoors—especially when she’s carving down alpine slopes—and still turns heads with her killer fashion sense. Smart, fierce, and effortlessly stylish—she’s the full package.