About Us

JulesForever Permanent Jewelry & Inspired Heirlooms

JulesForever Folklore Fuel
Jewelry is more than adornment — it is memory, meaning, and magic. At JulesForever, every collection slows the hurried pulse of fashion, inviting us to linger with what already exists and carry it forward into our own stories.

✨ Inspired Heirlooms
Once, these treasures lived other lives — tucked into velvet drawers, worn beneath candlelit skies, whispered about in passing glances. Jules finds them again, not to keep them frozen in time, but to breathe new light into them. Each chain, each patina, each imperfect detail is a chapter waiting to be continued.

Here, jewelry is rediscovered, reimagined, and cherished for the stories it still longs to tell. And once created, each piece is given a unique name and the story of where it came from — a keepsake not just of beauty, but of memory.

✨ Permanent Jewelry
Where heirlooms honor the past, permanent jewelry celebrates the now. A delicate chain welded seamlessly to the wrist, ankle, or neckline — a bond without a clasp, a promise without words. Perfect for weddings, milestones, and moments worth marking forever, these pieces become part of you: effortless, enduring, and luminous.

Together, Inspired Heirlooms and Permanent Jewelry weave past and present into one story — a story you get to wear.

jules

Hi, my name is Julie Gujer, and I’m the proud owner of JulesForever Permanent Jewelry & Inspired Heirlooms.

My love for repurposing and collecting began when I was young, inspired by my father — an avid pocket watch collector and gatherer of forgotten treasures he would clean, restore, and resell. Watching him taught me that every piece has a story worth honoring, and that beauty can be found in what others leave behind. That early spark grew into a lifelong passion for treasures that carries both history and heart.

Rooted in the St. Croix River Valley and guided by more than 30 years of experience in graphic design, I infuse creativity, intention, and community into everything I create. Inspired Heirlooms allows me to reimagine treasures of the past, while Permanent Jewelry celebrates the beauty of the present — stories we wear, bonds we keep, and moments we mark forever.

When I’m not crafting jewelry, you’ll often find me outdoors — exploring off-road trails with my dog Miela, tackling singletrack on my mountain bike, skiing fresh powder, or cruising snowy paths on my fat bike alongside my husband and two daughters.

At JulesForever, jewelry isn’t just about adornment — it’s about connection, story, and celebrating the journey we’re on.

meet the weld team

gabbi

Gabbi’s heart belongs to two places—glamorous runways in Europe and the tranquil beauty of the St. Croix River Valley. Surrounded by nature’s peace, she moves through life with a deep sense of purpose, her love for God guiding every step. With grace, passion, and unwavering determination, she brings a quiet magic to all she does.

gracie

Gracie’s chasing a degree in Medical Science at UWRF, fueled by brains, grit, and a love for all things wild. She’s got a soft spot for animals, thrives in the outdoors—especially when she’s carving down alpine slopes—and still turns heads with her killer fashion sense. Smart, fierce, and effortlessly stylish—she’s the full package.